Menton Kamasan Cai Rasa Buah ku Sidel Machinery Shanghai Co.,Ltd.

Karya Menton Kamasan Cai Rasa Buah ku Sidel Machinery Shanghai Co.,Ltd. nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Menton Kamasan Cai Rasa Buah

ku Sidel Machinery Shanghai Co.,Ltd.

Klién: Sidel Machinery (Shanghai) Co.,Ltd.

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #101535

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Menton Kamasan Cai Rasa Buah

Menton mangrupa desain kamasan pikeun cai rasa hampang anu dijieun tina limau impor. Desain ieu ngagunakeun palét warna anu caang anu ngingetkeun kana liburan Mediterania anu caang mataharina. Pola ilustrasi limau anu acak nyiptakeun suasana santai sarta ngarojong karakter alami jeung sehat tina inuman ieu. Warna biru metalik nyatukeun rupa-rupa rasa sarta masihan citra anu leuwih alus keur merek ieu. Botol lempeng ieu dijieun tina PET sarta beuratna ngan 17,85 gram pikeun ukuran 500 mililiter, anu ngahemat bahan jeung énérgi salila prosés produksi.

Pangakuan

Ngeunaan A' Design Award Perunggu

Menton Kamasan Cai Rasa Buah mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Menton Kamasan Cai Rasa Buah diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Menton Kamasan Cai Rasa Buah minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Diménsi & Bungkusan: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Tag: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Téknologi Produksi: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Tantangan Desain: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Panalungtikan: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Inspirasi: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Durasi Proyék: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Alur Operasi: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Patén: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Anggota Tim: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Krédit Gambar: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini