2019 Admissions Welcome Package DGUT Kotak Hadiah Wilujeng Sumping Mahasiswa by Ruikang Xie

2019 Admissions Welcome Package DGUT Kotak Hadiah Wilujeng Sumping Mahasiswa by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2021

2019 Admissions Welcome Package DGUT Kotak Hadiah Wilujeng Sumping Mahasiswa

by Ruikang Xie

Client: Xiexie Design

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #102057

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2019 Admissions Welcome Package DGUT Kotak Hadiah Wilujeng Sumping Mahasiswa

Paket Wilujeng Sumping Panarimaan 2019 nya éta kotak hadiah anu disiapkeun pikeun mahasiswa énggal di Dongguan, Cina. Desain ieu ngalengkepan séri visual tilu taun anu dumasar kana pertumbuhan alami, dimimitian ti kegiatan melak sareng kembangan dugi ka kaluar buah. Buah lengkeng beureum Lingnan dianggo salaku pola inti, sareng sisi bukaan kotak dipotong nganggo téhnik die-cut mangrupi bentuk lengkeng anu bolong. Kartu pos kayu diukir nganggo laser sareng tiasa dilipet janten liontin lengkeng tilu diménsi. Kotak ieu ngawengku surat-surat, tas kanvas, peta situs révolusi lokal, lambang, stiker, sareng kartu aksés.

The Recognition

About the A' Design Award Perunggu

2019 Admissions Welcome Package DGUT Kotak Hadiah Wilujeng Sumping Mahasiswa mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. 2019 Admissions Welcome Package DGUT Kotak Hadiah Wilujeng Sumping Mahasiswa diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. 2019 Admissions Welcome Package DGUT Kotak Hadiah Wilujeng Sumping Mahasiswa minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
Tags: Gift box, freshman, inspirational, humanities, cultural and creative packaging
Production Technology: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
Design Challenge: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
Research: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
Inspiration: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
Project Duration: Started in July 2019, completed in September, completed in Dongguan, China
Operation Flow: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
Image Credits: Image #1-5 Zhang Jingwen