Utobeera Kemasan Bir Buah by Jansword Zhu

Utobeera Kemasan Bir Buah by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2020

Utobeera Kemasan Bir Buah

by Jansword Zhu

Client: Jansword zhu

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Utobeera Kemasan Bir Buah

Utobeera nyaéta desain kemasan pikeun bir buah. Ngaran Utobeera diideuan ku kecap Utopia, sarta ngagambarkeun nilai-nilai merek ngeunaan kasaraahan, hak asasi manusa, kaanékaragaman, kaunikan, jeung cinta. Opat tokoh anu kawentar dina sajarah seni dipintonkeun deui dina gaya ilustrasi psikadelik: lalaki topi karya Rene Magritte, budak awéwé maké papakéan Cina, Bacchus, dewa anggur, sarta dewa umur panjang Cina. Unggal buah dina karya seni aslina digantikeun ku wangun buah digital. Desain ieu ngarujuk kana budaya cyberpunk sarta ngagunakeun warna Pantone jeung téknik foil pressing.

The Recognition

About the A' Design Award Beusi

Utobeera Kemasan Bir Buah mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Utobeera Kemasan Bir Buah diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Utobeera Kemasan Bir Buah dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Dimensions & Packaging: 50mm*50mm*210mm
Tags: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Production Technology: Pantone color used, foiled press
Design Challenge: Concept of the illustration
Research: The trend research of Youngers.
Inspiration: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Project Duration: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Operation Flow: The key frame proceeding illustrations.
Patents: Copyrights belong to Utobeera and Jansword zhu.
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang