Tucher AEcht Nuernberger Kellerbier Desain Bavarian Bir Bavarian by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Desain Bungkusan Competition Category.
EmasBungkusan· 2020
Tucher AEcht Nuernberger Kellerbier Desain Bavarian Bir Bavarian
Client: Bloom GmbH Nürnberg
A' Design Award Emas Winner in Bungkusan Category
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- Verified Award Winner
- Verify Award Status for #102378
The Design
About Tucher AEcht Nuernberger Kellerbier Desain Bavarian Bir Bavarian
Di jaman abad pertengahan, pabrik bir lokal ngantep umur bir na langkung ti 600 taun gudang batu handapeun batu di puri Nuremberg. Ngahargaan sajarah ieu, bungkusan tina "AEcht Nuernberger Kellerbier" ningali pandangan anu otentik dina jaman baheula. Labél bir nunjukkeun gambar tangan kastil anu linggih dina batu sareng laras kai dina kolong, dipiguraan ku font tipe gaya vintage. Labél panyegelan ku mérek dagang "St. Mauritius" perusahaan sareng gabus makuta berwarna tembaga nganteurkeun karajinan sareng kapercayaan.
The Recognition
About the A' Design Award Emas
Tucher AEcht Nuernberger Kellerbier Desain Bavarian Bir Bavarian mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Tucher AEcht Nuernberger Kellerbier Desain Bavarian Bir Bavarian diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Tucher AEcht Nuernberger Kellerbier Desain Bavarian Bir Bavarian nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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