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Ecological Journey Gift Box Madu by Pufine Advertising Ltd.Co.

Ecological Journey Gift Box Madu by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Bungkusan Competition Category.


PerakBungkusan· 2020

Ecological Journey Gift Box Madu

by Pufine Advertising Ltd.Co.

Client: Wuhan Little Bee Food Co., Ltd.

A' Design Award Perak Winner in Bungkusan Category

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The Design

About Ecological Journey Gift Box Madu

Desain kotak kado madu diideuan ku "perjalanan ékologis" Shennongjia kalayan pepelakan liar anu seueur sareng lingkungan ékologis alam anu saé. Ngajagaan lingkungan ekologis lokal mangrupikeun téma kreatif pikeun desain. Rarancang ngadamel seni tradisional anu dipotong seni Cina sareng seni boneka pikeun nampilkeun ékologi alam lokal sareng lima sato langka sareng bahaya kelas munggaran. Jukut kasar sareng kai dipaké dina bahan bungkusan, anu ngagambarkeun konsép alam sareng perlindungan lingkungan. Kotak luar tiasa dianggo janten kotak panyimpenan anu saé pikeun dianggo deui.

The Recognition

About the A' Design Award Perak

Ecological Journey Gift Box Madu mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Ecological Journey Gift Box Madu diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Ecological Journey Gift Box Madu mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
Dimensions & Packaging
Length:300mm, width:220mm, height:80mm
Tags
Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
Production Technology
As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
Design Challenge
Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
Research
We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
Inspiration
As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
Project Duration
Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
Operation Flow
This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
Team Members
Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng

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