New Vision Kemasan Jus by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Beusi in Desain Bungkusan Competition Category.
BeusiBungkusan· 2020
New Vision Kemasan Jus
Client: Nanpai Farm
A' Design Award Beusi Winner in Bungkusan Category
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- Verified Award Winner
- Verify Award Status for #103664
The Design
About New Vision Kemasan Jus
New Vision nyaéta runtuyan kemasan jus anu dirarancang pikeun hiji perkebunan buah. Unggal botol mibanda grafik buah anu has, diciptakeun ku parangkat lunak desain sarta diproduksi ngaliwatan prosés citak laser. Grafik-grafik éta narjamahkeun gizi anu réa dina jus kana wangun visual anu basajan sarta gampang diinget. Runtuyan ieu dimaksudkeun pikeun béda ti kemasan jus swalayan anu konvénsional, ku kituna nu balanja bisa ngabédakeun jeung ngenali unggal varian sacara gancang. Unggal botol boga ukuran 220 milimeter jangkungna sarta 64 milimeter diaméterna.
The Recognition
About the A' Design Award Beusi
New Vision Kemasan Jus mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. New Vision Kemasan Jus diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. New Vision Kemasan Jus dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
- Dimensions & Packaging
- Bottle height: 220mm
Bottle diameter 64 mm - Tags
- Juice, packaging design
- Production Technology
- 1. Use computer design software for graphic design.
2. Produced by laser printing process. - Design Challenge
- The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal. - Research
- Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience. - Inspiration
- The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology. - Project Duration
- The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
- Operation Flow
- Direct display, no more operation instructions required.
- Team Members
- Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd - Image Credits
- Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd
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