Vitartissimi Natural Fragrance Fungsi Utama: Kemasan Lilin by Suzhou SoFeng Culture Media Co., Ltd.

Vitartissimi Natural Fragrance Fungsi Utama: Kemasan Lilin by Suzhou SoFeng Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2020

Vitartissimi Natural Fragrance Fungsi Utama: Kemasan Lilin

by Suzhou SoFeng Culture Media Co., Ltd.

Client: Vitartissimi

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #104584

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vitartissimi Natural Fragrance Fungsi Utama: Kemasan Lilin

Téks Buku: Vitartissimi Natural Fragrance mangrupa kemasan anu dirancang pikeun sajajar lilin minyak atsiri alami. Desainna ngahijikeun kotak bodas jeung belly band. Kotakna teu make cetakan, ngan aya logo jeung slogan anu diémbos, sedengkeun sakabéh informasi produk ditempatkeun dina belly band. Beungeut bodas anu polos ngamungkinkeun kotak bisa dipaké deui pikeun panyimpenan di imah, sahingga ngurangan runtah. Kertasna geus disertifikasi sarta diréngsékeun ku prosés hot stamping. Bentuk kubusna boga ukuran 82 x 82 x 100 milimeter, anu ngahéma rohangan salila prosés pangiriman.

The Recognition

About the A' Design Award Beusi

Vitartissimi Natural Fragrance Fungsi Utama: Kemasan Lilin mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Vitartissimi Natural Fragrance Fungsi Utama: Kemasan Lilin diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Vitartissimi Natural Fragrance Fungsi Utama: Kemasan Lilin dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Thinking about the recycling, the packaging is in simple form. The box is without any prints but the uncolored logo and slogan, for reusing the box to do storage. We chose high quality materials which conform to FSC, to promote its social responsibility.
The fragrance is a very personal perception for different audience, so we remain the packaging in white color to make more space to imagine, and it will give softly impact by sense of smell after a smooth vision and touching.
Dimensions & Packaging: Dimensions:Width 82mm x Depth 82mm x Height 100mm
Techincal:Bronzing Process
Tags: Package, Aromatherapy, Candle, Nature, Life
Production Technology: A packaging with “no color”, will give a impact when they show in a store, they are different from the others which are covered by so much prints or colors. The no color papers are cheaper than color papers in equal quality. With simple structure, it will realize its function of packaging as directive as possible. It’s easy to do transport, cubes help to save space and not easy to be flattened when they will be packed togather.
Design Challenge: The design is conbined with a white box and a bellyband. The whole packaging is in white color, mostly used holi stamping and gold stamping. Follow the thinking of “less is more”，and with the branding idea， we remain the packaging in white color to make more space for imagination, and it will give softly impact by sense of smell after a smooth vision and touching.
Research: The box is designed uncolored logo and slogan in embossing, all the information of product are printed and pressed in bellyband, for reusing the box to do storage later. We are thinking more about the quality of this box, and make it not only like a packaging, but also a product, which could be used at home with simple aesthetics，it will make less waste and in order to lead the clients to use less of plastic boxes.
Inspiration: VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle.
Project Duration: The project started in April 2019 in Florence, Italy and finished in December 2019 in Suzhou, China.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of VITARTISSIMI Natural Fragrance: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd. 2019
Team Members: Lu Jiayi, Art Director
Sha Feng, Creative Director
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019