Mau Fungsi Utama: Kemasan Parfum by Moe Nakagawa

Mau Fungsi Utama: Kemasan Parfum by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2020

Mau Fungsi Utama: Kemasan Parfum

by Moe Nakagawa

Client: Moe Nakagawa

A' Design Award Perak Winner in Bungkusan Category

27,701

Verified Award Winner

Verify Award Status for #104587

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mau Fungsi Utama: Kemasan Parfum

Mau nyaéta desain kemasan pikeun parfum lilin anu diilhaman ku tradisi Jepang. Ngaran Mau hartina ngigel bari ngambang, sarta témana nyaéta kalemesan sareng hampangna. Parfumna diteundeun dina tabung kertas anu dijieun tina washi, kertas tradisional Jepang. Sentuhan cét cai dina washi ngébréhkeun karakter lemes tina seungitna. Parfum lilin gaduh kadar cai anu handap, ku kituna kemasanna tiasa dijieun tina kertas wungkul, tanpa plastik. Seungit anu lemes ieu dimaksudkeun pikeun jalma anu ngarasa parfum dumasar alkohol téh teuing kandelna.

The Recognition

About the A' Design Award Perak

Mau Fungsi Utama: Kemasan Parfum mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Mau Fungsi Utama: Kemasan Parfum diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Mau Fungsi Utama: Kemasan Parfum mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
Dimensions & Packaging: Product: Φ14 mm x Height 77mm
Tags: perfume, package, packaging design, Japan, washi, waxed perfume
Production Technology: A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
Design Challenge: It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
Research: Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
Inspiration: The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Project Duration: 2016-2019
Operation Flow: Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
Team Members: Art Direction & Design: Moe Nakagawa
Image Credits: Moe Nakagawa(all)