Oulevi Packaging Design Kemasan Bir by Zhangyong Hou

Oulevi Packaging Design Kemasan Bir by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2021

Oulevi Packaging Design Kemasan Bir

by Zhangyong Hou

Client: Oulevi

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #106057

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Colors

The Design

About Oulevi Packaging Design Kemasan Bir

Oulevi mangrupa desain kemasan pikeun bir tarik (draft beer). Wadahna mangrupa kaleng stainless steel anu eusina hiji liter, sarta ukuran bentang datarna 274 mm panjangna jeung 193 mm luhurna. Grafis anu dicitak ngabentuk siluet gelas bir. Ilustrasina nembongkeun asal bahan baku, nyaéta barli ti Australia, ragi ti Eropa kalér, sarta hop ti Amérika Kalér. Simbol gelas ngabantu konsumen ngenal merek ti kajauhan. Tujuan tina desain ieu nyaéta pikeun nepikeun carita produk sacara jelas dina rak.

The Recognition

About the A' Design Award Beusi

Oulevi Packaging Design Kemasan Bir mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Oulevi Packaging Design Kemasan Bir diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Oulevi Packaging Design Kemasan Bir dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou