Birds and Coffee Bungkusan by Kristina Pacesaite

Birds and Coffee Bungkusan by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2021

Birds and Coffee Bungkusan

by Kristina Pacesaite

Client: Kavos gurmanai

A' Design Award Perak Winner in Bungkusan Category

23,535

Verified Award Winner

Verify Award Status for #106477

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Birds and Coffee Bungkusan

Unggal produk pantes bungkusan anu leres. Ku ngembangkeun bungkusan ieu, désainer ngabantosan perusahaan roaster kopi anu suksés pikeun ngahontal jalma énggal anu ngahargaan kopi kualitas premium sareng paduli asal-usulna. Ku nyayogikeun tampilan bungkusan énggal, desainer nyobian ningkatkeun nilai kopi buatan tangan anu asalna ti ampir unggal buana. Kaputusan pikeun ngagunakeun ilustrasi manuk unggal nagara ieu dumasar kana alam elegan maranéhanana sarta ogé rasa leungeun crafted aranjeunna masihan ka produk ahir. Kertas kraft sareng warna coklat poék jero ilustrasi ogé ngagaduhan tujuan anu sami.

The Recognition

About the A' Design Award Perak

Birds and Coffee Bungkusan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Birds and Coffee Bungkusan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Birds and Coffee Bungkusan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite