The Mask That Ate The Virus Masker Ngaleungitkeun Virus by Birger Linke

The Mask That Ate The Virus Masker Ngaleungitkeun Virus by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2021

The Mask That Ate The Virus Masker Ngaleungitkeun Virus

by Birger Linke

Client: Birger Linke Design

A' Design Award Perak Winner in Bungkusan Category

23,839

Verified Award Winner

Verify Award Status for #107497

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mask That Ate The Virus Masker Ngaleungitkeun Virus

Perusahaan bioteknologi Swiss Livinguard ngembangkeun tékstil pikeun masker anu bisa dipaké deui anu ngalumpuhkeun sarta ngaleungitkeun baktéri, jamur, jeung virus (kaasup Covid 19) nalika kasentuh. Ide ieu diwujudkeun dina bungkusna: Masker datang dina bungkus anu stéril. Hiji jalur plastik anu napel ngahirupkeun animasi – nalika digeser ka luhur jeung ka handap – gambar hiji virus anu keur didahar dina prosésna, nambahan hiji humor anu pohara diperlukeun dina poé-poé anu sulit. Pikeun ngahindarkeun tukeur masker di antara anggota kulawarga, sarta kalayan kitu kontaminasi silang, klip panyaluyu anu béda warna datang dina sarung anu misah pikeun ngaropéa unggal masker.

The Recognition

About the A' Design Award Perak

The Mask That Ate The Virus Masker Ngaleungitkeun Virus mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. The Mask That Ate The Virus Masker Ngaleungitkeun Virus diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. The Mask That Ate The Virus Masker Ngaleungitkeun Virus mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography