RV wine Kemasan Anggur by Hu Jijun is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2021

RV wine Kemasan Anggur

by Hu Jijun

Client: SIVA X Dreamatic Design

A' Design Award Perunggu Winner in Bungkusan Category

12,559

Verified Award Winner

Verify Award Status for #107706

View at A' Design Award Press Release Award Badge

Colors

The Design

About RV wine Kemasan Anggur

RV nyaéta desain kemasan pikeun anggur Perancis anu ditawarkeun salaku édisi terbatas premium anu istimewa. Jumlahna dibatesan ngan 6.000 botol anggur beureum, unggal botol eusina 750 ml kalayan kadar alkohol 13,5 persen. Basa visualna nyokot ilham tina gaya fashion Paris, Perancis anu modéren tur elegan, sarta némbalkeun cara hirup anu éndah tur basajan. Labelna dijieun ngagunakeun téknik spot UV, hot stamping, sareng screen printing dina bahan PVC anu tiasa didaur ulang. Tujuanana nyaéta sangkan brand ieu tiasa dikenal sareng diinget ngan ku ningali kemasanana wungkul.

The Recognition

About the A' Design Award Perunggu

RV wine Kemasan Anggur mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. RV wine Kemasan Anggur diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. RV wine Kemasan Anggur minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
Dimensions & Packaging: Red Wine：13.5%vol, 750ml.
Tags: Premium, Pure, Fascinating, Unique, Contemporary
Production Technology: spot UV, Hot stamp print, and Screenprint on recyclable PVC
Design Challenge: How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.

Control the quality of various special printing processes during production.
Research: In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
Inspiration: RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
Project Duration: The project started in April 2018 and finished in August 2019 in Shanghai.
Team Members: Hu Jijun