Haci Bekir Halva Bungkusan ku Polin Kuyumciyan

Karya Haci Bekir Halva Bungkusan ku Polin Kuyumciyan nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2021

Haci Bekir Halva Bungkusan

ku Polin Kuyumciyan

Klién: Haci Bekir

Pamenang A' Design Award Beusi dina Katégori Bungkusan

12,103

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #109346

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Haci Bekir Halva Bungkusan

Haci Bekir mangrupikeun salah sahiji merek pangkolotna di dunya sareng gaduh warisan anu ageung. Sanajan ngaran merk otomatis pakait jeung kualitas sarta kapuasan produk, éta hésé pikeun merek heubeul misalna pikeun daya tarik pikeun generasi anyar. Kalayan naékna popularitas halva dina tren tuangeun Turki, merek éta hoyong nyandak kauntungan tina éta sareng ngapdet bungkusan halva na. Pola sareng warna anu sederhana tapi pikaresepeun tina desain énggal ngamungkinkeun Haci Bekir ngalegaan jangkauan sareng pangakuan merek. Pola desain sareng warna duanana diideuan ku tilu bahan sareng tékstur halva.

Pangakuan

Ngeunaan A' Design Award Beusi

Haci Bekir Halva Bungkusan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Haci Bekir Halva Bungkusan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Haci Bekir Halva Bungkusan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Diménsi & Bungkusan: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Tag: packaging, box, design, patterns, food
Téknologi Produksi: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Tantangan Desain: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Panalungtikan: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspirasi: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Durasi Proyék: The project started in December 2019 and finished in February 2020, in Istanbul.
Alur Operasi: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Krédit Gambar: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.