Yanghe Personal Letters Baijiu Kemasan Cikeuh ku Zhaoxin Zhu and Dongyan Ruan

Karya Yanghe Personal Letters Baijiu Kemasan Cikeuh ku Zhaoxin Zhu and Dongyan Ruan nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

Yanghe Personal Letters Baijiu Kemasan Cikeuh

ku Zhaoxin Zhu and Dongyan Ruan

Klién: Jiangsu Yanghe Distillery Co., Ltd

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

15,082

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #110714

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Yanghe Personal Letters Baijiu Kemasan Cikeuh

Yanghe Personal Letters Baijiu nyaéta kemasan pikeun cikeuh has Cina anu diproduksi di Suqian, propinsi Jiangsu, hiji wewengkon anu kawentar dina produksi cikeuh. Desainna nampilkeun kaligrafi para sastrawan Cina dina wangun surat tulisan leungeun, sedengkeun peta lokal némbongkeun walungan, situ, jeung rawa anu ngurilingan pabrik cikeuh éta. Botolna dijieun tina keramik kalayan glasir bodas doff (matte), sarta tutup botolna bisa dipaké salaku gelas nginum. Kotak luarna dijieun tina kertas karton (corrugated paper) anu ramah lingkungan, dibungkus ku sampul kertas, sarta kotakna gampang dibuka.

Pangakuan

Ngeunaan A' Design Award Perunggu

Yanghe Personal Letters Baijiu Kemasan Cikeuh mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Yanghe Personal Letters Baijiu Kemasan Cikeuh diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Yanghe Personal Letters Baijiu Kemasan Cikeuh minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Diménsi & Bungkusan: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Tag: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Téknologi Produksi: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Tantangan Desain: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Panalungtikan: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspirasi: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Durasi Proyék: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Alur Operasi: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Anggota Tim: Designer: Dongyan Ruan
Krédit Gambar: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.