Display Of Guilin Scenery Kemasan Odol by LongSheng Zhong

Display Of Guilin Scenery Kemasan Odol by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2021

Display Of Guilin Scenery Kemasan Odol

by LongSheng Zhong

Client: Guilin Sanjin Group Co., Ltd.

A' Design Award Beusi Winner in Bungkusan Category

13,623

Verified Award Winner

Verify Award Status for #110995

View at A' Design Award Press Release Award Badge

Colors

The Design

About Display Of Guilin Scenery Kemasan Odol

Display of Guilin Scenery mangrupa kemasan odol anu dijieun pikeun hiji merek anu asalna ti Guilin, Cina. Dua pamandangan lokal, Walungan Li sareng sawah undak-undakan Longsheng, digambarkeun dina gaya lukisan tradisional Cina pikeun nembongkeun asal produk sareng karakter alamina. Kotak luarna dijieun tina kertas karton bodas 350 gram kalayan laminasi doff sareng lapisan ultraviolet anu transparan. Tabungna ngagabungkeun lapisan plastik sareng aluminium. Tinimbang ngan ukur nengetan fungsi, desain ieu ngawangun hubungan visual anu familiar kalayan pamandangan anu geus loba dikenal ku konsumen.

The Recognition

About the A' Design Award Beusi

Display Of Guilin Scenery Kemasan Odol mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Display Of Guilin Scenery Kemasan Odol diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Display Of Guilin Scenery Kemasan Odol dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Dimensions & Packaging: Outer box,45mm*35mm*190mm
tube,94mm*146mm
Tags: Emotional resonance, uniqueness, product origin, Guilin scenery
Production Technology: Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
Design Challenge: Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Research: Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiration: The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
Project Duration: April 22, 2020 to May 12, 2020.
Operation Flow: Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.