Super Leg Fungsi Utama: Kamasan Cemilan by Chen Wang

Super Leg Fungsi Utama: Kamasan Cemilan by Chen Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2021

Super Leg Fungsi Utama: Kamasan Cemilan

by Chen Wang

Client: Three Squirrels

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner

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Colors

The Design

About Super Leg Fungsi Utama: Kamasan Cemilan

Téks Buku: Super Leg mangrupa kamasan cemilan anu dijieun pikeun mérek dahareun Cina. Kamasan ieu nembongkeun maskot mérek, hiji bajing anu ngaranna Xiaojian, keur ngagolér dina paha hayam anu ageung bari resep ngadaharna sabot pakéanana kajiret ku rak. Ilustrasi ieu diideuan ku adegan kartun dimana beurit maling kéju terus kajiret ku ucing. Bagian paha hayam anu katémbong seseg cara digegel ngawangun jandéla, sangkan dagingna di jerona bisa katémbong. Desain ieu ngahijikeun maskot jeung produk sarta ngabantosan kamasan ieu bisa mencolok di antara barang-barang sarupa dina rak.

The Recognition

About the A' Design Award Beusi

Super Leg Fungsi Utama: Kamasan Cemilan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Super Leg Fungsi Utama: Kamasan Cemilan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Super Leg Fungsi Utama: Kamasan Cemilan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release