Renata-A Fungsi Utama: Kemasan Sampo by Hsiao Che Hou

Renata-A Fungsi Utama: Kemasan Sampo by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2021

Renata-A Fungsi Utama: Kemasan Sampo

by Hsiao Che Hou

Client: Renata

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

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Colors

The Design

About Renata-A Fungsi Utama: Kemasan Sampo

Renata-A nyaéta botol sampo anu dirancang pikeun mérek perawatan rambut. Awak botolna dijieun tina bahan berbasis-bio anu diproduksi tina batang téh anu dipiceun anu dikumpulkeun ti para patani téh di Taiwan. Bahan ieu ngaganti 40 persén plastik pétrokimia sarta mantuan ngurangan émisi karbon. Botol ieu awét sarua jeung wadah plastik konvénsional, bisa didaur ulang sarta teu ngaluarkeun zat toksik ka jero taneuh sabada dibeuleum. Kemasan ieu nyimpen sampo anu dijieun tina ekstrak jamu Cina, sarta rancanganana ngagambarkeun téma regénerasi.

The Recognition

About the A' Design Award Perak

Renata-A Fungsi Utama: Kemasan Sampo mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Renata-A Fungsi Utama: Kemasan Sampo diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Renata-A Fungsi Utama: Kemasan Sampo mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU