Perak Bungkusan · 2021
Ecological Journey Kotak Kado
by Pufine Advertising Ltd. Co.
- A' Design Award Perak 2021 in Bungkusan
- CLIENT: Wuhan Little Bee Food Co., Ltd.
- Estimated Number of Design Views: 26,925
- Verification code A63EA8317A · Verify this award
Colors
About Ecological Journey Kotak Kado
Ecological Journey nyaéta kotak kado pikeun madu jeung entéh anu diproduksi sacara lokal. Desainna nembongkeun pamandangan alam anu dilukis maké kuas kai anu kasar, kaasup sato-sato lokal jeung tempat-tempat éndah. Unggal sisi kotak mawa gambar anu lengkep, jadi kotak-kotakna bisa ditingali sacara nyalira atawa digabungkeun jadi gambar anu leuwih badag. Panutupna dijieun tina kertas jukut jeung kai anu teksturna rada kasar, awakna dijieun tina kertas karpét emas, sarta kotak-kotakna dibeungkeut ku tali kertas. Aya kartu anu kaasup, kalayan gambar dina beulah hareup jeung layar garis dina beulah tukang pikeun ngagambar sacara bébas.
About the A' Design Award Perak
Ecological Journey Kotak Kado mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Ecological Journey Kotak Kado diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Ecological Journey Kotak Kado mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Press Kit
- Unique Properties
- This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
- Dimensions & Packaging
- Length:240mm, width:80mm, height:140mm
- Tags
- Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
- Production Technology
- The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
- Design Challenge
- 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
- Research
- The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
- Inspiration
- Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
- Project Duration
- The project began in September 2019 and will be completed in December 2019
- Operation Flow
- 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
