Germain Robin California Brandy Label Botol, Identitas Merek by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Bungkusan Competition Category.
PerungguBungkusan· 2021
Germain Robin California Brandy Label Botol, Identitas Merek
Client: E&J Gallo
A' Design Award Perunggu Winner in Bungkusan Category
- 13,096
- Verified Award Winner
- Verify Award Status for #112020
The Design
About Germain Robin California Brandy Label Botol, Identitas Merek
Germain-Robin California Brandy nyaéta desain identitas merek jeung label botol pikeun brandy anu dijieun di California. Identitas visualna beresih jeung basajan, ngagambarkeun karakter merek anu teu loba hiasan tapi teu kompromi dina kualitas. Logotype-na numpukkeun dua ngaran pendiri, dipisahkeun ku garis anu ipis, pikeun ngébréhkeun kasaimbangan antara imajinasi jeung katalitian dina prakna. Brandy California Alembic makéna label kertas anu dijieun kalayan taliti warna bodas, anu nyebutkeun varianna dina warna beureum, kalayan pedaran anu precise ngeunaan métode distilasi jeung prosés matangkeun.
The Recognition
About the A' Design Award Perunggu
Germain Robin California Brandy Label Botol, Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Germain Robin California Brandy Label Botol, Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Germain Robin California Brandy Label Botol, Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - Inspiration
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
- Team Members
- Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
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