Heffron Primary Function: Kemasan Botol Rum by Martin Zouhar

Heffron Primary Function: Kemasan Botol Rum by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2021

Heffron Primary Function: Kemasan Botol Rum

by Martin Zouhar

Client: The Green Tree Distillery

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

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Colors

The Design

About Heffron Primary Function: Kemasan Botol Rum

Heffron nyaéta desain kemasan pikeun rum anu diproduksi ku salah sahiji pabrik sulingan ti Céko. Rum ieu ngahormat ka legiun Cékoslowakia, anu perang di Rusia antara taun 1914 jeung 1918 sarta mantuan ngadegkeun Républik Cékoslowakia. Heffron nyaéta ngaran kapal panungtung anu ngangkut para legiuner ti Rusia ka Éropa. Desainna diilhaman ku surat-surat anu dikirim ku para prajurit ka lemburna nalika perjalanan anu panjang. Botol kaca anu bening ieu eusina 500 ml. Labélna dijieun tina kertas krim anu bertékstur kalayan potongan perforasi cap surat sarta pernis kilat lokal, dicitak dina tilu warna.

The Recognition

About the A' Design Award Perak

Heffron Primary Function: Kemasan Botol Rum mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Heffron Primary Function: Kemasan Botol Rum diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Heffron Primary Function: Kemasan Botol Rum mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.