Hotel New Grand Ready-to-eat Meals Bungkusan Kadaharan by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Bungkusan Kadaharan by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2021

Hotel New Grand Ready-to-eat Meals Bungkusan Kadaharan

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award Emas Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #114030

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hotel New Grand Ready-to-eat Meals Bungkusan Kadaharan

Hotel New Grand Ready-to-eat Meals nyaéta desain bungkusan pikeun kadaharan anu geus asak, di antarana kari daging sapi, kari hayam jeung saos pasta Napolitan. Kotakna dijieun tina kardus sarta ngagunakeun motif panci gedé (stockpot) minangka unsur grafis utamana. Desain minimalis ieu nyingkahan ilustrasi jeung poto kadaharan anu ilahar katémbong dina bungkusan kadaharan siap saji. Maksudna nyaéta pikeun nepikeun tradisi jeung pamor hiji hotél klasik di Yokohama kalayan sentuhan kaparigelan. Bungkusan ieu cocog pikeun kadaharan di imah sarta ogé dipilih minangka kado.

The Recognition

About the A' Design Award Emas

Hotel New Grand Ready-to-eat Meals Bungkusan Kadaharan mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Hotel New Grand Ready-to-eat Meals Bungkusan Kadaharan diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Hotel New Grand Ready-to-eat Meals Bungkusan Kadaharan nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.