Pure Fungsi Utama: Kamasan Produk by Ouzhu Huang and Qinjie Lu

Pure Fungsi Utama: Kamasan Produk by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2021

Pure Fungsi Utama: Kamasan Produk

by Ouzhu Huang and Qinjie Lu

Client: Shenzhen Laika Technology Co., Ltd.

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner

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Colors

The Design

About Pure Fungsi Utama: Kamasan Produk

Téks Buku: Pure nyaéta desain kamasan pikeun cinyusu cai piaraan. Biru jeung bodas mangrupa warna utama, kalayan biru ngalambangkeun cai sarta bodas ngalambangkeun kamurnian. Siluet dua diménsi tina lima sisi produk dicitak dina kotak, ku kituna nu meuli bisa nempo bentuk pasti barang di jerona, sedengkeun pola nu sarua ogé jadi hiasan. Nada biru anu lengkep-lengkep ngagambarkeun cai ngocor anu beresih. Kotakna boga ukuran 300 ku 210 ku 220 milimeter sarta dijieun tina clay coated news back board dibarengan ivory board, matte film, pearl cotton, jeung kertas seni.

The Recognition

About the A' Design Award Beusi

Pure Fungsi Utama: Kamasan Produk mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Pure Fungsi Utama: Kamasan Produk diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Pure Fungsi Utama: Kamasan Produk dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Dimensions & Packaging: 300 mm x 210 mm x 220 mm
Tags: Pet Product, Water, Pure, Packaging, Blue, White
Production Technology: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
Design Challenge: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
Research: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Inspiration: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
Project Duration: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
Operation Flow: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
Team Members: Ouzhu Huang
Qinjie Lu
Yonjie Fang
Image Credits: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020