Mr Baldie Kamasan Kue by Mutian Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2021

Mr Baldie Kamasan Kue

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award Perunggu Winner in Bungkusan Category

12,428
Verified Award Winner
Verify Award Status for #117032

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr Baldie Kamasan Kue

Mr Baldie nyaéta desain kamasan kue anu ngawadahan kue bentuk raray sareng saus coklat. Sétna ngandung tilu rasa: strawberry, mocha sareng original. Unggal kue dibentuk siga raray tanpa rambut. Saus coklat anu disayagikeun ngamungkinkeun kue dihias ku cara dicelupkeun. Ku cara kieu tiasa ditambahan gaya rambut, kumis, atanapi jenggot. Kamasanana dijieun tina timah sareng ukuranana 310 kali 310 kali 60 milimeter. Desain ieu ngajadikeun kagiatan ngeupeul salaku pangalaman babarengan anu pinuh ku kasenangan, sanés ukur hidangan biasa.

The Recognition

About the A' Design Award Perunggu

Mr Baldie Kamasan Kue mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Mr Baldie Kamasan Kue diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Mr Baldie Kamasan Kue minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What’s better than cookies or chocolate? Cookies and chocolate! Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Dimensions & Packaging: 310mm * 310mm * 60mm
Tags: Snacks, Interaction, Fun
Production Technology: Tinplate
Design Challenge: Choosing the right snack base on market analysis.
Research: Nowadays, snacks are considered as the “extra calories”. However, many times, we would snack when we are not feeling hungry but stressed, boring, or celebratory. It is the emotional aspects driving us to snack rather than just the flavor. However, the attention of this connection is rare to be seen in today’s market. The missing of this beautiful connection is a loss.
Inspiration: Snacking should be more than just filling our faces with food. It should be flavorful and FUN! Mr. Baldie is a combination of cookie and chocolate, which is created for sharing and making experiences. The package contains three different flavors: strawberry, mocha, and original.
Project Duration: 3 months, Jun 2020, Savannah
Operation Flow: Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Patents: Copyrights belong to Mutian Yu, 2021
Image Credits: Image #1: Photographer Manman Jv, Photographer, 2020.
Image #2: Photographer Manman Jv, Photographer, 2020.
Image #3: Photographer Manman Jv, Photographer, 2020.
Image #4: Photographer Manman Jv, Photographer, 2020.
Image #5: Photographer Manman Jv, Photographer, 2020.