BonBonne Nuit Kamasan Permen by Ka Wai Tsun

BonBonne Nuit Kamasan Permen by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2021

BonBonne Nuit Kamasan Permen

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #118219

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Colors

The Design

About BonBonne Nuit Kamasan Permen

BonBonne Nuit mangrupa runtuyan desain kamasan pikeun permen. Ngaranna nyampur dua kecap Perancis, bon bon, anu hartina permen, jeung bonne nuit, anu hartina wengi anu sae. Konsép ieu ngajak konsumen ngarasakeun impian jelas (lucid dream) maranéhna sorangan. Kamasan ieu ngagunakeun gaya montase anu ngahijikeun unsur-unsur surealistis. Kusabab impian jelas tiasa dikontrol, carita dina unggal kamasan ngagambarkeun kahayang anu sering dirasakeun ku jalma. Ngaran produk konseptual ieu dimaksudkeun pikeun ngahudangkeun adegan imajinatif dina pikiran. Runtuyan ieu ngawengku tilu kantong, tilu kotak bunder mini, sareng dua kotak pagang wangun pasagi panjang.

The Recognition

About the A' Design Award Beusi

BonBonne Nuit Kamasan Permen mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. BonBonne Nuit Kamasan Permen diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. BonBonne Nuit Kamasan Permen dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.