Adrenaline Space Primary Function: Bungkusan Inuman Énergi by PepsiCo Design and Innovation

Adrenaline Space Primary Function: Bungkusan Inuman Énergi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2021

Adrenaline Space Primary Function: Bungkusan Inuman Énergi

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Perak Winner in Bungkusan Category

25,577

Verified Award Winner

Verify Award Status for #118783

View at A' Design Award Press Release Award Badge

Colors

The Design

About Adrenaline Space Primary Function: Bungkusan Inuman Énergi

Adrenaline Space nyaéta rarancang bungkusan édisi terbatas pikeun inuman énergi anu dijual di Rusia. Rarancangna ngahargaan éksplorasi angkasa sarta ngadukung posisi merek anu ngadorong konsumén sangkan ngaliwatan wates diri. Hiji galaksi bitubéng emas anu gumebyar disimpen dina latar biru anu jero, nyiptakeun ondangan visual pikeun ngahontal jangkungan anyar. Bungkusan ieu ogé nepikeun tambahan jus sarta nonjolkeun bahan-bahan katut mangpaat kafein, vitamin, jeung taurin. Konsép ieu dikembangkeun minangka réspon kana pananya ti klién ritel.

The Recognition

About the A' Design Award Perak

Adrenaline Space Primary Function: Bungkusan Inuman Énergi mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Adrenaline Space Primary Function: Bungkusan Inuman Énergi diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Adrenaline Space Primary Function: Bungkusan Inuman Énergi mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
Tags: Packaging, Beverage
Inspiration: The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
Team Members: PepsiCo Design & Innovation

Read the Press Release