Evervess Soda Water Kamasan Inuman by PepsiCo Design and Innovation

Evervess Soda Water Kamasan Inuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2021

Evervess Soda Water Kamasan Inuman

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Beusi Winner in Bungkusan Category

22,346

Verified Award Winner

Verify Award Status for #118789

View at A' Design Award Press Release Award Badge

Colors

The Design

About Evervess Soda Water Kamasan Inuman

Evervess Soda Water nyaéta desain kamasan pikeun sarangkép soda berkarbonasi jeung tonik. Merek ieu mawa warisan ampir dalapan puluh taun, sarta identitas visualna dimodernisasi pikeun peluncuran nu ngahiji di pasar Cina. Desain saméméhna karasa beurat sarta nyorongkeun kesan poya-poya, ku kituna kamasanana disederhanakeun pikeun ngagambarkeun kasegeran nu hampang jeung ngagelebug. Elemén grafis minimalis warna hideung jeung teal ngagambarkeun cai mancur, simbol tina énérgi, kasegeran, jeung pembaharuan. Inumanana bisa dicampur dina koktail atawa dinikmati sacara langsung.

The Recognition

About the A' Design Award Beusi

Evervess Soda Water Kamasan Inuman mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Evervess Soda Water Kamasan Inuman diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Evervess Soda Water Kamasan Inuman dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release