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Lipton Pop Art Special Edition Kemasan Kaléng Inuman by PepsiCo Design and Innovation

Lipton Pop Art Special Edition Kemasan Kaléng Inuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Bungkusan Competition Category.


PerungguBungkusan· 2021

Lipton Pop Art Special Edition Kemasan Kaléng Inuman

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #118901

Colors

The Design

About Lipton Pop Art Special Edition Kemasan Kaléng Inuman

Lipton Pop Art Special Edition mangrupa kumpulan kaléng inuman mini anu dirancang pikeun pasar Rusia. Unggal kaléng 250 ml mibanda grafis anu caang, kailhaman ku éstétika wani Pop Art sarta gaya seniman-seniman anu has. Karya seni anu pinuh ku warna ieu dikombinasikeun jeung karakter Lipton anu pikaresepeun sarta imajinatif. Tujuanana nyaéta mawa sabagian pangalaman galeri kana toko sarta mantuan kemasan ieu bisa nonjol dina rak anu pinuh ku produk sejen. Ukuranana anu leutik énténg sarta gampang dibawa, ku kituna inuman ieu cocog dikonsumsi bari mobilitas.

The Recognition

About the A' Design Award Perunggu

Lipton Pop Art Special Edition Kemasan Kaléng Inuman mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Lipton Pop Art Special Edition Kemasan Kaléng Inuman diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Lipton Pop Art Special Edition Kemasan Kaléng Inuman minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
Tags
Packaging, Beverage
Inspiration
Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
Team Members
PepsiCo Design & Innovation

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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