Pepsi New Year 2020 Bungkusan Inuman ku PepsiCo Design and Innovation

Karya Pepsi New Year 2020 Bungkusan Inuman ku PepsiCo Design and Innovation nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2021

Pepsi New Year 2020 Bungkusan Inuman

ku PepsiCo Design and Innovation

Klién: PepsiCo Design & Innovation

Pamenang A' Design Award Emas dina Katégori Bungkusan

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Désain

Ngeunaan Pepsi New Year 2020 Bungkusan Inuman

Pepsi New Year 2020 nyaéta sét kaléng inuman édisi terbatas anu diciptakeun pikeun usum Taun Anyar di Rusia. Unggal kaléng ngandung jenis hurup anu didamel husus sareng pesen pondok anu dicokot tina budaya, humor, sareng tradisi lokal. Pesen-pesenna miboga nada pribadi, ku kituna konsumén tiasa milih anu karasa paling relevan pikeun dirina. Hashtag séri anu dibagikeun, anu hartina candak Pepsi upami, ngondang interaksi dina média sosial. Pendekatan desain anu fléksibel ngamungkinkeun konsép ieu diadaptasi pikeun pasar lokal séjénna, ngalegaan sareng mersonalisasi perayaan Taun Anyar.

Pangakuan

Ngeunaan A' Design Award Emas

Pepsi New Year 2020 Bungkusan Inuman mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Pepsi New Year 2020 Bungkusan Inuman diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Pepsi New Year 2020 Bungkusan Inuman nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
Tag: Packaging, Beverage
Inspirasi: Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
Anggota Tim: PepsiCo Design & Innovation

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