Platina Bungkusan · 2021
Yamamotoyama Bungkusan Tea Rebranded
- A' Design Award Platina 2021 in Bungkusan
- CLIENT: Nosigner
- Estimated Number of Design Views: 198,796
- Verification code 1383A3EBDB · Verify this award
Colors
About Yamamotoyama Bungkusan Tea Rebranded
Yamamotoyama mangrupikeun salah sahiji padagang tea pangkolotna sareng paling mapan di Jepang. Geus mimiti ngajual green tea kiwari. Kalayan konsép Return to the origin of Edo, NOSIGNER parantos ngadesain ulang bungkusan pikeun ngajaga budaya tea tradisional tetep hirup sareng neraskeun ka hareup. Pikeun ngajantenkeun aranjeunna modéren bari ngajaga pesona merek sajarah panjang, NOSIGNER ngarujuk kana warna tradisional sareng struktur gulungan kalayan puncak leutik asli Yamamotoyama sareng gaya kaligrafi Edo.
About the A' Design Award Platina
Yamamotoyama Bungkusan Tea Rebranded mangrupa juara A' Design Award Platina, pangakuan anu pohara bergengsi anu dipasihkeun ka desain anu enyaan luar biasa, éndah jeung megah. Para juara Platina téh karya anu ngabalukarkeun kagum, bukti watesna kréativitas intelektual, sarta nunjukkeun profesionalisme jeung kajenius taya tandingan para désainerna. Desain ieu diharepkeun jadi karya pangkawéntarna anu nangtukeun éstétika hiji jaman, nyumbang kana kasejahteraan masarakat, sarta ngadorong watesan seni, élmu, desain jeung téknologi. Yamamotoyama Bungkusan Tea Rebranded nunjukkeun tingkat kaunggulan anu transénden sarta tanpa ragu ngajadikeun dunya tempat nu leuwih hadé ku cirina anu mangpaat tur berharga. Yamamotoyama Bungkusan Tea Rebranded mangrupa karya juara A' Design Award Platina anu ngahudang kahayang, méré ilham, nyenangkeun, jeung ngahudangkeun kabungah anu gedé.
Press Kit
- Unique Properties
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Inspiration
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Image Credits
- Photography: Sato Kunihiko
