Mminni Bungkusan Inuman Alkohol ku Wen Liu, Qiumin Chen and Weijie Kang

Karya Mminni Bungkusan Inuman Alkohol ku Wen Liu, Qiumin Chen and Weijie Kang nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2021

Mminni Bungkusan Inuman Alkohol

ku Wen Liu, Qiumin Chen and Weijie Kang

Klién: Changyu

Pamenang A' Design Award Emas dina Katégori Bungkusan

34,477

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #119485

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Mminni Bungkusan Inuman Alkohol

Mminni nyaéta desain bungkusan pikeun brendi anu diciptakeun pikeun konsumén ngora. Set ieu ngandung anggur dasar, anggur campuran sareng sakumpulan alat nyampur, jadi rasa pribadi tiasa disiapkeun tanpa kedah mésér produk tambahan. Hurup X ngalambangkeun hal anu teu kanyahoan sareng kamungkinan anu kabuka, sareng warna dipaké pikeun ngajauhkeun produk tina tampilan tradisional brendi. Botolna didamel tina kaca kalayan prosés pembakaran dekorasi, sareng kotakna dibentuk ku cetakan plastik. Set ieu ukuranana 198,8 kali 122,8 kali 122,8 milimeter.

Pangakuan

Ngeunaan A' Design Award Emas

Mminni Bungkusan Inuman Alkohol mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Mminni Bungkusan Inuman Alkohol diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Mminni Bungkusan Inuman Alkohol nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Diménsi & Bungkusan: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Tag: X-lab, unknown, exploration, fashion, interaction, mixing
Téknologi Produksi: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Tantangan Desain: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Panalungtikan: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspirasi: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Durasi Proyék: 2020.02~2020.05 Shenzhen, China
Alur Operasi: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Anggota Tim: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang