East Travel Fungsi Utama: Bungkusan Inuman Alkohol by Wen Liu, Bo Zheng and Weijie Kang

East Travel Fungsi Utama: Bungkusan Inuman Alkohol by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2021

East Travel Fungsi Utama: Bungkusan Inuman Alkohol

by Wen Liu, Bo Zheng and Weijie Kang

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #119511

View at A' Design Award Press Release Award Badge

Colors

The Design

About East Travel Fungsi Utama: Bungkusan Inuman Alkohol

Teks Buku: East Travel nyaéta rarancang bungkusan pikeun baijiu, inuman anggur sulingan tradisional Cina. Botolna ngagunakeun wangun kaca silinder anu basajan pikeun ngagampilkeun produksi masal. Tutupna dijieun nurutkeun wangun riak cai, minangka rujukan kana cai kualitas luhur anu dipaké dina prosés ngajieun anggur. Labélna dijieun tina kertas husus, sarta ilustrasi jeung ngaran produkna dijieun tina perunggu. Bungkusan luarna dijieun tina ampas tebu anu dipeuseul, nyaéta serat anu nyésa sanggeus tebu diragian, hiji bahan anu bisa buruk sacara alami. Rarancang ieu nyokot inspirasi tina budaya rahayat Cina jeung tina métode ngajieun anggur tradisional.

The Recognition

About the A' Design Award Perak

East Travel Fungsi Utama: Bungkusan Inuman Alkohol mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. East Travel Fungsi Utama: Bungkusan Inuman Alkohol diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. East Travel Fungsi Utama: Bungkusan Inuman Alkohol mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimensions & Packaging: Width 400mm* Depth 110mm* Height 150mm
Tags: East Travel, Baijiu, Baijiu packaging
Production Technology: Glass, Bagasse
Design Challenge: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Research: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Duration: 2020.01~2020.03 Shenzhen,China
Operation Flow: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang