Have A Good Tea Kemasan Teh by Toshiki Okada

Have A Good Tea Kemasan Teh by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2021

Have A Good Tea Kemasan Teh

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #119804

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Colors

The Design

About Have A Good Tea Kemasan Teh

Have A Good Tea nyaéta desain kemasan pikeun téh rasa has Jepang anu diproduksi di kota bersejarah Kawagoe. Kotakna eusina téh rasa kembang sakura sareng kembang sakura peuting, anu dijieun husus pikeun usum ningali kembang sakura. Ilustrasi cet cai anu digambar ku leungeun némbongkeun lanskap lokal, sarta wewengkon logo dibéré émbos pikeun misahkeunana ti gambar latar. Kotak ieu gampang dicekel, dijieun tina kertas kualitas luhur anu tiasa didaur ulang sarta teu ngagilap, sarta tiasa dibongkar deui pikeun daur ulang. Desain ieu boga tujuan pikeun ngawanohkeun budaya nginum téh ka generasi ngora.

The Recognition

About the A' Design Award Perunggu

Have A Good Tea Kemasan Teh mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Have A Good Tea Kemasan Teh diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Have A Good Tea Kemasan Teh minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada