Ballantines 17 Fungsi Utama: Bungkusan Kado ku Li-Shang Printing Co., Ltd

Karya Ballantines 17 Fungsi Utama: Bungkusan Kado ku Li-Shang Printing Co., Ltd nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Ballantines 17 Fungsi Utama: Bungkusan Kado

ku Li-Shang Printing Co., Ltd

Klién: Li-Shang Printing Co., Ltd

Pamenang A' Design Award Perak dina Katégori Bungkusan

22,909

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #120433

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Ballantines 17 Fungsi Utama: Bungkusan Kado

Ballantines 17 nyaéta desain bungkusan kado anu dijieun pikeun wiski campuran. Kotak anu teuas ieu dijieun ku cara cetak UV offset dina kertas foil pérak, jeung warna spot emas sareng biru katut logo anu diémbos. Hiji mékanisme sabuk pangangkut di handapeun kotak ngangkat dudukan buku nalika tutupna dibuka, nampilkeun botol dina panggung emas. Cetakan emas sapanjang jalan ngarékam taun-taun anu geus meunang pangajén. Conto rempah jeung rasa anu dibungkus ku gabus disimpen di hareupeun tutup. Susunan ieu nungtun panempo, tuluy panyambung, tuluy pangrasa.

Pangakuan

Ngeunaan A' Design Award Perak

Ballantines 17 Fungsi Utama: Bungkusan Kado mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Ballantines 17 Fungsi Utama: Bungkusan Kado diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Ballantines 17 Fungsi Utama: Bungkusan Kado mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Diménsi & Bungkusan: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Tag: whisky, packaging, liquor packaging, creative packaging
Téknologi Produksi: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Tantangan Desain: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Panalungtikan: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inspirasi: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Durasi Proyék: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Alur Operasi: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Anggota Tim: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Krédit Gambar: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.