Solemici Packaging Primary Function: Bungkusan Produk Daging by Dmitry Kultygin

Solemici Packaging Primary Function: Bungkusan Produk Daging by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2021

Solemici Packaging Primary Function: Bungkusan Produk Daging

by Dmitry Kultygin

Client: Dmitry Kultygin

A' Design Award Perak Winner in Bungkusan Category

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Colors

The Design

About Solemici Packaging Primary Function: Bungkusan Produk Daging

Solemici mangrupa desain bungkusan pikeun kadaharan daging khas Italia sapertos salami sareng prosciutto. Desainna ngabandingkeun rasa produk sareng karya adiluhung seni Renaissance. Bungkusan utamana nyaéta wadah plastik anu dicitak nganggo tékstur marmer. Bagian keretas dina luhurna diproduksi maké citak offset sareng cap kertas emas, anu ngadukung sipat premium tina produk éta. Wadahna gaduh jangkung 225 mm sareng rubak 123 mm. Warna anu caang sareng detil anu kontras ngabantosan produk katingali onjoy dina rak toko. Desainna ogé ngagambarkeun hormat kana métode produksi tradisional.

The Recognition

About the A' Design Award Perak

Solemici Packaging Primary Function: Bungkusan Produk Daging mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Solemici Packaging Primary Function: Bungkusan Produk Daging diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Solemici Packaging Primary Function: Bungkusan Produk Daging mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin