Luzhou Laojiao 1915 Kemasan Botol Inuman Keras by Haijun Shen

Luzhou Laojiao 1915 Kemasan Botol Inuman Keras by Haijun Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2021

Luzhou Laojiao 1915 Kemasan Botol Inuman Keras

by Haijun Shen

Client: DIGA Creative design

A' Design Award Perak Winner in Bungkusan Category

25,420

Verified Award Winner

Verify Award Status for #121290

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luzhou Laojiao 1915 Kemasan Botol Inuman Keras

Luzhou Laojiao 1915 nyaéta kemasan pikeun inuman keras baijiu ti Tiongkok. Botolna dirarancang siga parahu layar, sarta simbol visualna disaring tina peta Jiangyang ti Luzhou. Wangun anu melengkung ngarujuk kana cairan anu ngocor di jerona sarta méré rasa anu ni'mat dina leungeun. Botolna dijieun tina kaca kalawan warna anu disemprot sarta tanda merek anu ditempelkeun. Kotakna disampurnakeun ku bronzing, embossing, sarta tanda merek anu ditempelkeun. Kemasan ieu ukuranana 58 kali 158 kali 350 milimeter. Tujuanana nyaéta panampilan anu hampang tur méwah pikeun peminum umur 30 nepi ka 40 taun, kalawan rasa modéren nu high-end anu tetep ngajaga sipat tradisional.

The Recognition

About the A' Design Award Perak

Luzhou Laojiao 1915 Kemasan Botol Inuman Keras mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Luzhou Laojiao 1915 Kemasan Botol Inuman Keras diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Luzhou Laojiao 1915 Kemasan Botol Inuman Keras mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin