Hankol Liquor Desain Kemasan by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Desain Kemasan by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2021

Hankol Liquor Desain Kemasan

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #121965

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Desain Kemasan

Hankol Liquor mangrupa desain kemasan pikeun inuman keras rasa saus. Ngaran Hankol nujul kana jalma anu nginum kalayan wani jeung bungah, anu ngagambarkeun sumanget merek anu museur ka jalma-jalma. Botolna dibentuk ku garis-garis kuat jeung basajan, sarta logona dipintonkeun di bagian hareup. Wangun positif jeung négatif ngahijikeun siluet pangadeg kana wangun négatif, ngingetkeun kana niat asli merek ieu. Kaligrafi Cina jeung cap dipaké dina tipografina pikeun nembongkeun karakter budaya wétan. Kotak luarna dijieun tina bahan EPP anu ramah lingkungan.

The Recognition

About the A' Design Award Perunggu

Hankol Liquor Desain Kemasan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Hankol Liquor Desain Kemasan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Hankol Liquor Desain Kemasan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020