Longnanchun Kamasan Inuman by Manling Lin

Longnanchun Kamasan Inuman by Manling Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2021

Longnanchun Kamasan Inuman

by Manling Lin

Client: Diga Creative Design

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

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Colors

The Design

About Longnanchun Kamasan Inuman

Longnanchun mangrupa desain kamasan pikeun runtuyan minuman baijiu Cina. Runtuyan ieu ngagaduhan tilu produk, dingaranan wirausahawan, pangadeg jeung pamimpin. Unggal botol mawa sasatoan mitos anu dicandak tina lukisan témbok Dunhuang: kuda hejo, phoenix jeung naga panjaga. Tilu sasatoan ieu ngagambarkeun kawani, kalahiran deui jeung panyalindungan anu teguh. Wangun botolna dicokot tina pipa anu dimaénkeun ku peri hiber Dunhuang, sarta warnana dipilih tina lukisan témbok. Botol jeung tutupna dijieun tina keramik, sedengkeun kotakna tina akrilik.

The Recognition

About the A' Design Award Perunggu

Longnanchun Kamasan Inuman mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Longnanchun Kamasan Inuman diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Longnanchun Kamasan Inuman minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
Dimensions & Packaging: 156mm×156mm×340mm
Tags: Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
Production Technology: Ceramic bottle, ceramic lid, acrylic box
Design Challenge: In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
Research: The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
Inspiration: Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
Project Duration: 2020.05.15-2021.09.25
Operation Flow: Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"
Team Members: Manling Lin and Sheng Xie