OHO Lentil Chips Kemasan Kripik by Bold Brands

OHO Lentil Chips Kemasan Kripik by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2021

OHO Lentil Chips Kemasan Kripik

by Bold Brands

Client: Bold Brands

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner
Verify Award Status for #122943

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Colors

The Design

About OHO Lentil Chips Kemasan Kripik

OHO Lentil Chips nyaéta desain kemasan pikeun jajanan anu dijieun tina kacang lentil. Kantongna boga ukuran 190 x 250 x 50 mm sarta dicitak dina polipropilén ngagunakeun téknik fléksografi kalayan varnis sentuhan kertas. Latar kertas kraft dipaké gaganti warna-warna caang anu biasa dipaké dina kategori jajanan, sarta méré tampilan anu leuwih alami. Unsur grafis ilustratif nambahan karakter anu ceria, sedengkeun rasa-rasana ditembongkeun ngaliwatan gambar fotografi anu berkualitas luhur. Kombinasi ieu ngajadikeun produk gampang dikenali sarta némbongkeun éta salaku pilihan jajanan anu leuwih sehat.

The Recognition

About the A' Design Award Perunggu

OHO Lentil Chips Kemasan Kripik mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. OHO Lentil Chips Kemasan Kripik diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. OHO Lentil Chips Kemasan Kripik minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions & Packaging: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology: Flexograhy with paper touch varnish.
Design Challenge: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Research: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Project Duration: This project started in January 2020 February and finished 2020 May.
Operation Flow: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Image Credits: Visuals: Sandra Ramoskaite