Mr.Penguin Kemasan Teh by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2021

Mr.Penguin Kemasan Teh

by Xianfeng Wu

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner
Verify Award Status for #123302

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr.Penguin Kemasan Teh

Mr.Penguin nyaéta desain kemasan teh anu dibentuk siga pinguin. Awak wadahna dijieun tina bahan kaca, sahingga teh puer oranyeu anu buleud di jerona tetep katingali. Tutup kayu anu lemes sareng sampir kaén méré tampilan santai jeung modis kana kemasan ieu. Waktos tutupna dibalikkeun, bakal katingal raray karakter pinguin. Wangunna nyimpang tina kemasan teh tradisional sareng miboga tujuan pikeun narik minat inuman teh Cina di kalangan generasi ngora. Wadah anu parantos kosong tiasa dianggo deui janten toples panyimpen atanapi vas kembang. Unggal unit ukuranana 106 kali 106 kali 240 milimeter.

The Recognition

About the A' Design Award Perunggu

Mr.Penguin Kemasan Teh mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Mr.Penguin Kemasan Teh diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Mr.Penguin Kemasan Teh minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It breaks the traditional form of tea packaging and hopes to cater to more young people who love Chinese tea. The appearance of the product is designed according to the shape of penguin, You can feel a kind of warm picture when displaying.
Dimensions & Packaging: 106mmX106mmX240mm
Tags: Penguin, tea packaging, water tank, life, leisure
Production Technology: Vitreous material is adopted in the creation of tank body, which makes it possible to have a sight of spheroidal orange puer tea inside the tank. Soft wooden cover matches its scarf made it more fashionable and leisure .
Design Challenge: In the process of product proofing and production, there are also many obstacles, because the product involves the combination of a variety of materials, most of which are completed by hand. In the process of assembly, there are some difficulties. Through close communication with the manufacturer in the later stage, the product is finally presented perfectly, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of materials, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: Penguin gives people a warm feeling, and tea also gives people a warm heart. We hope that through the IP image of penguin, customers will have a more intimate feeling when they buy, form a symbolic communication, and make the brand more prominent when the products are on the shelves.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Additionally, when you turn the cover over, what will come into your eyes is a handsome Mr.Penguin. And that is the original idea of Mr. Penguin. The empty tank can be used as storage tank or vase after you finish drinking the tea in the tank. Thus it can integrate your life very naturally.
Team Members: Wu Xianfeng