Perak Bungkusan · 2021
Bel Gusto Pambungkus Pasta
- A' Design Award Perak 2021 in Bungkusan
- CLIENT: Sot F&d
- Estimated Number of Design Views: 29,305
- Verification code 1D7187216E · Verify this award
Colors
About Bel Gusto Pambungkus Pasta
Bel Gusto nyaéta desain pambungkus pikeun sajumlah pasta seger anu dijieun tina gandum durum. Pambungkusna dirarancang siga pakét pos anu dikirim ti Italia. Perangko, cap pos, ilustrasi gambar leungeun ti tempat-tempat bersejarah Italia, sarta tiruan tina kertas kraft dipaké. Aya jandéla témbus anu ngamungkinkeun nu meuli ningali pasta di jero kotak saméméh mésér. Garis-garis warna anu boga saturasi jeung caang anu sarua misahkeun rupa-rupa bentuk pasta dina jajaran ieu. Pambungkusna dicitak dina pilem PET kalayan varnis selektif.
About the A' Design Award Perak
Bel Gusto Pambungkus Pasta mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Bel Gusto Pambungkus Pasta diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Bel Gusto Pambungkus Pasta mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Press Kit
- Unique Properties
- Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
- Dimensions & Packaging
- Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm - Tags
- packaging, pasta, Italy, food
- Production Technology
- PET film. Сolor CMYK, PANTONE. Selective varnish
- Design Challenge
- Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
- Research
- The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value. - Inspiration
- The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
- Project Duration
- Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020 - Operation Flow
- To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.
