Karya ZhuoQing Bungkusan Téh ku Tiger Pan nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2021

ZhuoQing Bungkusan Téh

ku Tiger Pan

Klién: Tasly Holding Group

Pamenang A' Design Award Emas dina Katégori Bungkusan

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Warna

Désain

Ngeunaan ZhuoQing Bungkusan Téh

ZhuoQing nyaéta desain bungkusan pikeun bubuk sari téh Pu'er instan. Bubukna diékstrak ngaliwatan prosés anu panjang sarta larut sagemblengna dina cai tanpa ninggalkeun résidu. Kotak luarna dijieun tina pelat timah, kotak jerona tina keretas, sarta unggal takaran hiji-hijina dibungkus ku aluminium foil. Karton ipis anu bisa ditarik kaluar bisa dibuka jeung dicekel ku sabeulah leungeun, sarta strukturna anu bisa dibuka-tutup deui ngajadikeun bungkusanana gampang dibawa jeung dipaké. Grafisna dumasar kana pola sulaman rahayat ti Yunnan sarta némbongkeun pamandangan melak jeung metik téh.

Pangakuan

Ngeunaan A' Design Award Emas

ZhuoQing Bungkusan Téh mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. ZhuoQing Bungkusan Téh diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. ZhuoQing Bungkusan Téh nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
Diménsi & Bungkusan: Size:395(L)*242(W)*40(H) mm
Tag: Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
Téknologi Produksi: The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil
Tantangan Desain: More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Panalungtikan: There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
Inspirasi: The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
Durasi Proyék: The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
Alur Operasi: By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Patén: Copyrights belong to Tasly Holding Group, 2020.
Anggota Tim: Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You
Krédit Gambar: Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu