Niulanshan Fungsi Utama: Bungkusan Botol Inuman Alkohol ku Tiger Pan

Karya Niulanshan Fungsi Utama: Bungkusan Botol Inuman Alkohol ku Tiger Pan nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Niulanshan Fungsi Utama: Bungkusan Botol Inuman Alkohol

ku Tiger Pan

Klién: Beijing Chuangyitang Sales Co., Ltd.

Pamenang A' Design Award Perak dina Katégori Bungkusan

30,964

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #123934

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Niulanshan Fungsi Utama: Bungkusan Botol Inuman Alkohol

Niulanshan mangrupa desain bungkusan édisi terbatas pikeun hiji mérek inuman alkohol Cina, anu dikaluarkeun pikeun Taun Munding. Botolna dijieun tina kaca sarta kotakna dijieun tina kai. Desain ieu nyingkahan realisme sarta ngagunakeun wangun anu modéren jeung abstrak. Garis lempeng anu dipotong ku pisau dina awak botol nunjukkeun awak nu teuas jeung watek anu teu daék ngalah tina munding. Tanda mérekna ngan nyésakeun aksara kaligrafi Niu, anu hartina munding. Coretan panungtungna dipanjangkeun pikeun nyindiran ungkara Cina Niu nepi ka tungtung, hiji kahayang pikeun ngahontal tujuan. Maksudna nya éta pikeun narik konsumén ngora.

Pangakuan

Ngeunaan A' Design Award Perak

Niulanshan Fungsi Utama: Bungkusan Botol Inuman Alkohol mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Niulanshan Fungsi Utama: Bungkusan Botol Inuman Alkohol diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Niulanshan Fungsi Utama: Bungkusan Botol Inuman Alkohol mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".
Diménsi & Bungkusan: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
Tag: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
Téknologi Produksi: The bottle is made of glass and the box is made of wood.
Tantangan Desain: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
Panalungtikan: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
Inspirasi: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Durasi Proyék: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
Alur Operasi: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Patén: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
Anggota Tim: Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You
Krédit Gambar: No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan