Emas Bungkusan · 2022
XinJiHao 10 Bungkusan Tea
by Evan Chen
- A' Design Award Emas 2022 in Bungkusan
- CLIENT: Bama Tea Co., Ltd
- Estimated Number of Design Views: 53,694
- Verification code 8E20F92E85 · Verify this award
Colors
About XinJiHao 10 Bungkusan Tea
Dina prosés ngaluarkeun kueh tea umur sapuluh taun disimpen di gudang garing internal, konsumen muka kotak tea tina garis cross emas, saolah-olah muka umur emas sapuluh taun. Pola gunung dina kotak luar jeung patung gunung tilu diménsi dina pot jero ngagambarkeun gunung nu tea ngaliwatan dina prosés transportasi jeung gunung nu ngalahirkeun tea masing-masing, nyieun Pu & #039 ; tea wadahna kalawan memori unik.
About the A' Design Award Emas
XinJiHao 10 Bungkusan Tea mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. XinJiHao 10 Bungkusan Tea diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. XinJiHao 10 Bungkusan Tea nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.
Press Kit
- Unique Properties
- The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
- Dimensions & Packaging
- 3000mm*3000mm*3000mm
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
- Design Challenge
- How to combine the quality of "Black Gold Decade" with visual expression.
- Research
- This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
- Inspiration
- Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
- Project Duration
- The project was launched in Suzhou in March 2021.
- Operation Flow
- The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
- Patents
- BamaTea
- Image Credits
- BamaTea
