Loacker Rebrand Primary Function: Bungkusan Dahareun ku Marco Ventrice

Karya Loacker Rebrand Primary Function: Bungkusan Dahareun ku Marco Ventrice nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Loacker Rebrand Primary Function: Bungkusan Dahareun

ku Marco Ventrice

Klién: Spider

Pamenang A' Design Award Perak dina Katégori Bungkusan

33,693

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #127989

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Loacker Rebrand Primary Function: Bungkusan Dahareun

Loacker Rebrand nyaéta hiji sistem bungkusan sarta identitas merek anu dijieun pikeun hiji pausahaan dahareun anu bersejarah nu kawentar ku produk wafer jeung coklat. Logona ngawangun jadi lambang perisai anu ngawengku Gunung Sciliar, hiji rujukan kana ngaran kulawarga, akar-akar, jeung alam sabudeureunana. Unggal kulawarga produk ditepikeun kalayan katerangan anu jelas ngeunaan resep jeung bahan-bahanana. Susunan hiérarki tina unsur-unsur bungkusan geus dirumuskeun deui sarta gambar produkna réalistis. Hiji kode dina tukangeun unggal bungkus nyambungkeun ka informasi salajengna ngeunaan merek jeung barangna.

Pangakuan

Ngeunaan A' Design Award Perak

Loacker Rebrand Primary Function: Bungkusan Dahareun mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Loacker Rebrand Primary Function: Bungkusan Dahareun diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Loacker Rebrand Primary Function: Bungkusan Dahareun mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Diménsi & Bungkusan: different sizes
Tag: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Téknologi Produksi: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Tantangan Desain: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Panalungtikan: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Inspirasi: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Durasi Proyék: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Alur Operasi: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Anggota Tim: Spider Adv, Loacker Team
Krédit Gambar: All food images were realized featuring studio PiùLuce.