The Heaven Lost Fungsi Utami: Kemasan Lilin by Chan Yiu Chung

The Heaven Lost Fungsi Utami: Kemasan Lilin by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2022

The Heaven Lost Fungsi Utami: Kemasan Lilin

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #128131

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Colors

The Design

About The Heaven Lost Fungsi Utami: Kemasan Lilin

Téks Buku: The Heaven Lost nyaéta kotak kemasan anu dirarancang pikeun lilin seungit. Téma grafis ieu diideuan ku mitologi Éropa sarta ngagambarkeun para dewa anu néangan hiji hal anu leungit ti sawarga. Ilustrasi gambar leungeun teras nyambung di sakuliah sisi kotak, méré tampilan anu kolot sarta ngondang konsumén pikeun malikkeun kotakna. Cetakan hideung bodas ngajaga desain sina tetep beresih. Struktur kotak ngagunakeun bentuk basajan luhur jeung handap, kalayan ukuran 83 mm lebar, 83 mm jero, jeung 102 mm luhur. Kotak ieu didamel tina Munken Lynx 240gsm, kertas lestari anu teu dilapisan dina warna bodas alami.

The Recognition

About the A' Design Award Beusi

The Heaven Lost Fungsi Utami: Kemasan Lilin mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. The Heaven Lost Fungsi Utami: Kemasan Lilin diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. The Heaven Lost Fungsi Utami: Kemasan Lilin dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging: Width 83 mm x Depth 83 mm x Height 102 mm
Tags: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members: Designer: Yiu Chung CHAN
Image Credits: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021