Qinjianguo Kemasan Bubuk Uwi by Dongcheng

Qinjianguo Kemasan Bubuk Uwi by Dongcheng is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2022

Qinjianguo Kemasan Bubuk Uwi

by Dongcheng

Client: Qinjianguo

A' Design Award Perunggu Winner in Bungkusan Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Kemasan Bubuk Uwi

Qinjianguo mangrupikeun desain kemasan pikeun bubuk uwi iron stick. Produk ieu nuturkeun siklus tanam sapuluh taun, dimana lahan diistirahatkeun sarta ngan hiji mangsa uwi anu dipelak unggal dasawarsa. Uwi anu dipelak dina taneuh sapertos kitu nyerep gizi anu kaya, sarta daging buahna langsung diolah jadi bubuk. Kotakna boga ukuran 120 kali 120 kali 150 milimeter. Grafisna ngawangun simbol visual angka sapuluh, diwangun tina kelabang dina usum semi, tonggeret dina usum panas, kagiatan tatanén dina usum gugur, tangkal cedar dina usum tiis, sareng patani anu ngagarap sawah. Gambaran ieu némbalkeun usum-usum salami dasawarsa.

The Recognition

About the A' Design Award Perunggu

Qinjianguo Kemasan Bubuk Uwi mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Qinjianguo Kemasan Bubuk Uwi diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Qinjianguo Kemasan Bubuk Uwi minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU