Guangliang 59Plus Flying CoBranded Kamasan Inuman Keras by Wei Xu, Yonghui Dong and Rui Wang

Guangliang 59Plus Flying CoBranded Kamasan Inuman Keras by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2022

Guangliang 59Plus Flying CoBranded Kamasan Inuman Keras

by Wei Xu, Yonghui Dong and Rui Wang

Client: Sichuan Guangliang Wine Industry Co., Ltd.

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangliang 59Plus Flying CoBranded Kamasan Inuman Keras

Guangliang 59Plus Flying nyaéta kamasan inuman keras édisi kawates anu dijieun babarengan sareng Dunhuang Museum. Desain ieu ngagabungkeun unsur-unsur fresko Dunhuang sareng gambaran ngeunaan antariksa Cina pikeun nganyatakeun eksplorasi alam semesta. Hiji ilustrasi nembongkeun Apsara nu keur ngapung sareng saurang astronot anu ramona silih tunda, ngahijikeun tradisi jeung élmu modéren. Botolna warnana bodas jeung tarasa. Cét frosted anu disemprotkeun niru tékstur giok. Prosés pembakaran dekorasi sakumna beungeut anu presisi luhur nembongkeun ilustrasi éta ngurilingan sakuliah awak botol.

The Recognition

About the A' Design Award Perunggu

Guangliang 59Plus Flying CoBranded Kamasan Inuman Keras mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Guangliang 59Plus Flying CoBranded Kamasan Inuman Keras diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Guangliang 59Plus Flying CoBranded Kamasan Inuman Keras minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
Dimensions & Packaging: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
Production Technology: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
Design Challenge: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
Research: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
Inspiration: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
Project Duration: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
Team Members: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang