Karya Toji Kotak Lilin ku Xiaoman Fu nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Toji Kotak Lilin

ku Xiaoman Fu

Klién: 3Dollar Design Studio

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Toji Kotak Lilin

Toji nyaéta kotak bungkusan anu dikembangkeun keur lilin. Potongan lengkung dina hareupeun kotak ngaronjatkeun wilayah ilustrasi jero anu katingali, jadi sabagéan tina carita bisa katingali saméméh kotakna dibuka. Kotak ieu dijieun tina karton 1000 gram kalayan finishing frosted, prosés timbul dina luhurna sarta cap emas dina ilustrasi jerona. Warna utamana nyaéta biru saturasi handap, pink, konéng jeung oranyeu-coklat, dipilih dumasar kana carita nu béda-béda. Kotakna dibuka ti luhur, sarta lilinna ditempatkeun dina bagian handap. Unggal kotak ukuranana 100 kali 100 kali 120 miliméter.

Pangakuan

Ngeunaan A' Design Award Perak

Toji Kotak Lilin mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Toji Kotak Lilin diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Toji Kotak Lilin mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This unique box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.
Diménsi & Bungkusan: Width 100mm x Depth 100mm x Height 120mm
Tag: Candle,Package,Label,Box,Brand Identity
Téknologi Produksi: The box is made by 1000g cardboard with raising process on top and gold stamping in the interior illustration
Tantangan Desain: The hardest part of the project was modeling the boxes, because there wasn't a familiar model of box in the market, the team need to make the blueprint of the box and keep modeling and fixing until the boxes can be produce by the factory.
Panalungtikan: The project was began with the idea to develop a series of boxes for candles that are special, unique and different from what consumers can get in the current market. A mixed research was used during the project, the team went to several malls' candle sections to observe consumers' taste of purchases. Online researches was processed during the beginning of the project, the result showed that consumers would prefer to purchase candles from famous brands rather than cheap products when the packagings are familiar. According to the research, a large number of candles’ packaging are familiar, some products only have normal boxes and logos on them. The team wanted to become a game changer to break the packaging balance in the market, the boxes of Toji was self-developed by the members in the team. After the researched was made on the boxes in the market, the Toji boxes went though designing, modeling and sampling and finally became what it looks like in the final.
Inspirasi: Toji was inspired by the Карачун Day of the Magyar people. This day has the shortest day time and the longest shadow time. The ancient Turkic people would gather together and light a huge bonfire to celebrate the end of the long cold night, and also through flames. The warmth overcomes the long cold night. Therefore, the sundial is used as the brand logo. The design theme of the packing boxes is humanity. The four stories represent courage, trust, eternity and love.
Durasi Proyék: The project started in June 2021 and finished in September 2021 in Xiamen.
Alur Operasi: The Toji candle boxes are opened on the top, and the candle itself is nicely place in the bottom part of the box. Each illustration was customized by the stories from the Toji series. The products become "live" and unique products due to the stories came with them. consumers can read the letters and watch illustrations to get to know the story behind each flavor.
Anggota Tim: Creative Director: Xiaoman Fu
Illustrator: Cyan Hong
Krédit Gambar: Image credit: Moon Away Studio / Petrel