Shuanghui Rebrand Kemasan Sosis ku Tiger Pan

Karya Shuanghui Rebrand Kemasan Sosis ku Tiger Pan nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Shuanghui Rebrand Kemasan Sosis

ku Tiger Pan

Klién: Shuanghui Group

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

16,948

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #130897

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Shuanghui Rebrand Kemasan Sosis

Shuanghui Rebrand nyaéta desain kemasan pikeun produk ham asak anu dijual di Cina. Desain ulang ieu ngajaga unsur merek aslina sarta ngagantikeun gambar pixelated ku grafik géométri, supados kemasan tiasa dikenali ti kajauhan. Tampilan produk tina rupa-rupa sudut sareng kombinasi disederhanakeun jadi bentuk-bentuk buleud. Tilu kelompok warna caang misahkeun rasa anu béda-béda. Tata letak inpormasi anu jelas sareng sistem séri anu ngahiji ngabantosan konsumén milarian barang anu dipikahoyong kalayan gancang. Hurup merek anu anyar nuturkeun lengkung anu lemes.

Pangakuan

Ngeunaan A' Design Award Perunggu

Shuanghui Rebrand Kemasan Sosis mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Shuanghui Rebrand Kemasan Sosis diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Shuanghui Rebrand Kemasan Sosis minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Diménsi & Bungkusan: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Tag: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Téknologi Produksi: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Tantangan Desain: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Panalungtikan: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspirasi: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Durasi Proyék: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Alur Operasi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Anggota Tim: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Krédit Gambar: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu