Treasured Brew of the Cave Primary Function: Kemasan Botol Baijiu ku Tiger Pan

Karya Treasured Brew of the Cave Primary Function: Kemasan Botol Baijiu ku Tiger Pan nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Treasured Brew of the Cave Primary Function: Kemasan Botol Baijiu

ku Tiger Pan

Klién: Jiugui Liquor Co., Ltd

Pamenang A' Design Award Perak dina Katégori Bungkusan

27,057

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #130922

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Treasured Brew of the Cave Primary Function: Kemasan Botol Baijiu

Treasured Brew of the Cave nyaéta desain kemasan pikeun baijiu Cina. Wangun botol karung anu klasik dijaga, kalayan tali digulungkeun kana beuheungna, sedengkeun bahanna dirobih ti porselen jadi kaca. Permukaan kacana nambihan kilap sareng tékstur ogé ngabédakeun botol ieu ti kemasan keramik anu dianggo ku merek séjén. Hiji gunung diukir dina bagéan handapna dina gaya gambar Cina kuno pikeun ngébréhkeun konsép panyimpenan guha, hiji métode anu geus lila dianggo ku urang Miao. Botolna tetep beresih sareng transparan, kalayan angka genep dicitak timbul dina éta.

Pangakuan

Ngeunaan A' Design Award Perak

Treasured Brew of the Cave Primary Function: Kemasan Botol Baijiu mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Treasured Brew of the Cave Primary Function: Kemasan Botol Baijiu diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Treasured Brew of the Cave Primary Function: Kemasan Botol Baijiu mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Diménsi & Bungkusan: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Tag: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Téknologi Produksi: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Tantangan Desain: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Panalungtikan: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspirasi: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Durasi Proyék: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Alur Operasi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Anggota Tim: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Krédit Gambar: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu